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Friday, October 16, 2026
Brightly Daily

TikTok Offers Users Control to Limit AI-Generated Media in Timelines

Users will soon have a updated setting that enables them to cut down on the volume of AI-created media appearing in their streams. This move comes as the platform revealed that it now features over 1 bn content made with AI.

Pilot Phase and Launch

The update is in a pilot phase over the next few weeks before a widespread rollout. This development aligns with a increase in content created by AI, fueled by new content generation software.

AI Proliferation Online

It has been noted that nearly one in 10 of the quickest rising video streams on a competing service only show content made by AI. A considerable share of this output is classified as low-quality AI content, a term for inferior, bulk-generated content that is frequently illogical or bizarre.

Our research shows that numerous viewers appreciate content made with AI tools, from AI artwork to educational videos, and we intend to offer the community the power to see more or less of that, depending on their own preferences,” stated a company executive.

Scale of AI Content

The platform disclosed that there are currently over a billion videos on its service labeled as AI-generated. Overall, over 100 million media items are submitted to the app each day, making clips made by AI a limited part of its overall inventory.

Customizing Your Feed

Users will be capable of reduce or increase the amount of AI-generated videos they see by accessing the topic control option in the application and selecting “AI-generated content”. Further subjects that are already be controlled under the setting cover politics, fashion, cosmetics, and choreography.

AI Disclosure Rules

Its guidelines require users to label convincing AI-generated content, and it bans malicious fake videos of well-known individuals or critical incidents. Any realistic artificial content that is not labeled can be taken down under its terms of service.

Additionally, the app will now attach an AI-generated label to content created with its proprietary AI systems, or flagged by an cross-platform project for recognizing AI-generated material. This action is intended to stop users from attempting to circumvent the tagging system.

AI Literacy Programs

The company is furthermore introducing a $2 million awareness program for specialists and organizations to create educational content about using AI responsibly. This project will assist educational bodies dedicated to training programming and robotics.

Moderation Strategy

The video-sharing app has supported its moderation strategy, during controversy over proposals to cut jobs for numerous safety staff in the United Kingdom. The company is set to eliminate a significant number of roles in its user protection division in London, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.

A trust and safety lead stated that human moderation would continue to be important, but AI can shield workers by eliminating the most graphic content ahead of it gets reviewed by humans. The company announced a notable drop in shocking and graphic content reviewed by safety staff over the previous year due to reliance on its machine learning processes.

It is vital to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to limit contact with dangerous material as quickly as possible, which is where a lot of the machine support is proving valuable process content quickly.”
About the author

Veronica Warner

Elena Vance is a wellness writer and positivity advocate who shares insights on mindfulness and joyful living.

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